It’s no secret that the City of West Allis has its own unique charm. Thanks to the eclectic, unexpected, and wonderfully weird spirit of the City, the Savage team was able to create, build, and launch a campaign that embraces everything that makes this community so special. We couldn’t find the words to sum up the energy that West Allis exudes, so we decided to reclaim a term that already exists in the local vernacular: Stallis.
Let’s travel back in time for a moment: The Savage team fell in love with West Allis back in 2017, when the City challenged us to refresh their brand identity and shed its negative perception at the time. Citywide initiatives took action, and West Allis was on the brink of ascension. The theme of connectivity helped us shape the City’s logo, design, and story, and West Allis’s reputation has been on an upward trajectory ever since.
Fast forward to this year: West Allis has made a name for itself in the dining and drinking scene. But, the City needed a campaign that truly showed off who they are—dynamic, diverse, and unapologetically themselves. Savage was tasked with conjuring a brand that—just like the City—didn’t fit into a box. Because in West Allis, there is no “norm”. You can be whoever and whatever you want to be.
This campaign reclaims the term “Stallis” and coins it as a positive, versatile word that reflects the unique interests and lifestyles of everyone in the community. Stallis can mean anything to anyone—it exists to cater to and mold around you. Whether you’re a foodie, a skater, a parent, or a thrifter, all are welcome to find their own Stallis vibe.
The Savage team hand-crafted a custom Stallis website, where visitors can explore neighborhood events, local eats, and some of the coolest spots in town. It’s a digital destination that not only radiates Stallis pride, but also promotes the best things about this City—local business owners, down-to-earth community members, and the hundreds of hidden gems that are just waiting to be discovered.
After one look at the website (or the billboards plastered around the Milwaukee area,) it’s clear that the Stallis logo isn’t stagnant. Its colors and shapes are dynamic and ever-changing. Each variation caters to a different vibe—strategically designed to allow the diverse population of locals and visitors to find their place in Stallis. Our custom-made video that appears on the website’s homepage follows the same philosophy. Click here to watch it in full.
“Personally, what makes it so special for me is that every single member of our team can see their fingerprints on some aspect of this incredible campaign,” stated Cory Savage, CEO of Savage. “To build a campaign as unique and diverse as the City itself was more than a project for us—it was simply an honor and privilege.”
From designing, to storytelling, to video shooting and more, working alongside the Stallis community has been nothing short of a blast. There’s something deeply special about this City, and we’re so happy to share it with the world now.
Check out the website at visitstallis.com! Share it with your friends, family, and fellow Stallis neighbors. Let’s get the word out and continue to foster the beauty, reputation, and success of this one-of-a-kind community!
The campaign just launched this week, and we’re already getting some great press!
P.S. Follow Stallis on Instagram and Facebook to stay up to date on all things food, festivals, and all things Stallis-style fun.