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Amtelco

Fast, frictionless communication—when it matters most

Amtelco creates fast, secure, and reliable communication solutions for healthcare organizations and contact centers. Since 1979, they have been revolutionizing the telecommunications industry—building frictionless software and scripting platforms to eliminate detrimental errors. Throughout this growth, they lost touch with their brand identity. Amtelco partnered with Savage to not only seek a solid ground, but to also build a strategically-designed website.

Brand Architecture

Brand Identity

Naming

Website

Video

The Client: Amtelco

The reliable side of telecommunications software

Across all 50 states and over 20 countries, millions of telephone contacts are processed every day by Amtelco systems and software. Amtelco is laser-focused on helping their customers optimize workflow communication through customized software solutions. With unrivaled expertise in the healthcare industry, Amtelco helps hospitals save those critical minutes—and save lives!

The Challenge

Resolving the identity crisis

When we first met the Amtelco team, they had several brands within their company—each with their own name, logo, and color scheme. This was due to 45 years of growing within the dynamic tech world.

While interviewing both employees and customers about the current branding, the word “confusing” came up more times than one. It was clear that Amtelco’s brand was not a proper representation of who they are: people committed to streamlined communication.

All of their brands lived under the same roof, using the same software, holding the same core values. Why not use the same name?

The Strategy

Clear, cohesive, and concise

It was time to ditch the “confusion” behind their company. We kicked off this project by condensing their brand into one name: Amtelco. Memorable, simple, and ownable, landing on a single name was the catalyst for the rest of the brand’s identity.

Whether you’re speaking to the software engineers, implementation specialists, or communication experts, everyone at Amtelco shares the same core values: optimism, connection, and ambition. We built the brand architecture around these attributes, paying homage to the company’s founder while acknowledging the ever-changing technology within the software world. We made sure that their messaging was clear and approachable, while all design elements complimented the brand’s new voice.

We weaved Amtelco’s refreshed brand into a conversion-driven, user-friendly website. Pops of green fill the pages, along with accents of customized icons that allow users to navigate with ease.

Finally, Amtelco was starting to look and sound like the tech experts they are.

The Result

A simpler digital experience

This partnership allowed Amtelco to discover who they truly are. And what they are is one, cohesive brand.

The site has been pulling its weight, not only in properly communicating Amtelco’s story, but also highlighting their products, solutions, case studies, and more.

Amtelco makes communication easier. And now they have a brand that proves it.

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