Covey is committed to using knowledge, compassion, and care to help their participants reach their highest potential. With ever-evolving programs and customized caregiving, Covey works carefully to design an environment that empowers individuals to discover their passions and pursue their dreams.
Navigating change
Originally named Cerebral Palsy of Mideast Wisconsin, Covey was expanding their clientele and welcoming adults of all intellectual or developmental disabilities. They needed a new name, a refreshed brand identity, and a modernized website to emulate the evolving direction of their organization.
Because Covey exists to empower people, we wanted to uplift their brand to a new level—showing their true colors to community members, donors, and families of adults with disabilities.
Stronger together, like birds of a feather
A covey is a small group of birds. They stick together throughout their lives for protection and comfort. As a group, they are stronger, safer, and able to do things they couldn’t do alone. Thus, the name “Covey” was born, paying homage to the organization’s collaborative and opportunistic nature.
There’s a lot to learn about individuals with special needs. Quite frankly, most people hold common misconceptions and harmful stereotypes about disabilities. When building Covey’s brand architecture, it was of the utmost importance that their messaging was accessible and educational—building invaluable trust to their audience and fostering a more inclusive society.
We balanced Covey’s educational voice with a welcoming brand identity. Sprinkled with illustrated feathers and bright colors, Covey’s brand evokes feelings of comfort, familiarity, and community.
One bird may not be strong enough to weather storms, but a covey can do whatever they set their minds to.
Navigating change
Originally named Cerebral Palsy of Mideast Wisconsin, Covey was expanding their clientele and welcoming adults of all intellectual or developmental disabilities. They needed a new name, a refreshed brand identity, and a modernized website to emulate the evolving direction of their organization.
Because Covey exists to empower people, we wanted to uplift their brand to a new level—showing their true colors to community members, donors, and families of adults with disabilities.
Since working with Savage, we’ve gotten so much positive feedback about our website and other marketing materials they have created for us.
They’re not just a vendor, but a valued part of our team. We would be lost without them.
