Flipit Mattress

Double the life. Double the comfort. 

The RoomPlace is a family-owned furniture company devoted to helping midwestern residents design the home of their dreams. They decided to expand beyond brick-and-mortar with a two-sided mattress e-commerce entity, Flipit, and they called on Savage to help build a brand and spread the word.


  • Brand Architecture
  • Brand Identity
  • Campaigns
  • Illustrations

The Client: Flipit

People are tired of waking up, well, tired. With a Flipit mattress, customers will always wake up on the right side of the bed feeling refreshed, restored, and ready to take on the day! Each Flipit mattress is infused with copper gel memory foam and supports healing and relaxation as sleepers nod off to a night of bliss.


The best part? It’s two-sided. Simply flip the mattress to the opposite side for a refreshment, and rest easy knowing that it lasts twice as long!

The Challenge

A Competitive Mattress Market

Buying a mattress is a big deal, so it’s important to find one that will provide you with a comfortable night’s sleep for many moons to come. With an overflowing market of mattresses claiming to be the best, we had to find a way to make Flipit stand out. 

The Strategy

Two Sides are Better than One

You know what’s great about a high-quality mattress? It’s comfortable, durable, sleepable— calling your name after a long day of work. Add flippable to that list and now you’re talkin’.

Most mattresses only last a good 7-10 years… when you can only use one side, that is! With Flipit’s two-sided tech, sleepers will enjoy longer-lasting comfort and peace of mind that they’ve got a bed in the bank.

Our branding strategy? Flaunt the flippability.

Crunching numbers might be exhausting, but this math couldn’t be simpler. Twice the mattress lifespan = twice the value for your money.

Compared to other tired sleeping solutions on the market, Flipit’s fresh technology and contemporary convenience screams happiness and excitement. So, we built a brand identity around energy—from bright yellow colors to a punchy brand voice. Because a better night’s sleep promises a brighter tomorrow.


Waking up on the right side of the bed

Flipit’s new website radiates good energy, complete with custom illustrations, color-coded mattresses, and a sleep quiz to help customers choose the perfect mattress to find solace in their sleep. 

Now, Flipit sleepers can rest assured that their mattress has double the life and double the comfort. 

Catch ya on the flip side!