Savage Solutions

Discovery World ‘Discovers’ the Need for a Brand Refresh

Milwaukee’s Iconic Hands-on Science Center Partners with Savage

Good News for all lifelong learners! Discovery World recently signed with Savage for an overall refresh to their brand!

As a non-profit science + technology center on the shorefront of Lake Michigan, Discovery World’s mission is to provide fun and educational experiences to guests, in hopes of generating excitement about STEM in diverse communities and young learners. The objective is to spark a love of science and exploration in youth, inspiring them to become the next generation of scientists, innovators, and community leaders.

Rese Schneider, Discovery World’s VP of External Affairs, reached out to Savage for collaboration on this project. After serving on the board of Bublr Bikes as Savage worked their branding magic back in 2014, she values our creative process and believes we can knock Discovery World’s brand strategy out of the park!

Milwaukee’s iconic hands-on science + technology museum is known and loved by many, but they have recently been seeking a solid ground after experiencing inconsistency with their identity as a brand. With ambitions of expanding the learning experience outside of their building, Discovery World has the initiative and all the brainpower to make it happen—they just need a solid brand and marketing strategy to bring them to the finish line!

Cory Savage, CEO, stated, “Our team are big believers in what Discovery World stands for and are beyond honored to have been chosen for this project. It’s the start of a great, long-lasting partnership.”