Whether you’re seeking a fresh look for your food company, or simply looking to spice things up, a rebrand may be exactly what you need. A standout logo, amplified website, and creative campaigns are a few ingredients to crafting a successful rebrand in the food industry.
Here at Savage, we’ve worked alongside quite a few food brands (V. Marchese, Roti, Pinsa Romana America, and Greco & Sons to name a few). Among these exciting (and delicious) projects, we have assembled a recipe for success.
Find the Flavor Behind Your Brand
Every brand begins with a story—the who, what, and why behind it all.
As we know, a brand is much more than a logo. The first step to a rebrand is to discover. Discover the core values behind your brand, the people that represent it on a daily basis, and how it makes your company unique. Some of the best ways unveil the “why” behind your brand are:
- Interviewing employees and leaders
- Reviewing customer feedback
- Delving into company history
- Redefining brand goals
- Crafting a brand positioning statement (A.K.A. a ‘compass’ for your brand story)
Upon unearthing the purpose behind your brand, use this information as an asset to begin forming creative ideas.
Get to Know the Competition
With the food industry being a massive market, it can be a challenge to stand out among the crowd. A key step in executing a successful rebrand is to research the competition—and then do it differently. Delve into similar products and businesses to understand the scope of the market.
Once defining your core differentiators, use them to your advantage to create something that not only captures attention, but also showcases your brand’s unique attributes. Embrace these one-of-a-kind selling points to craft a brand that offers a fresh perspective in a crowded marketplace.
Craft Strategically Creative Campaigns
After crafting a fresh logo, brand assets, and a website that tells your story, it’s time to put them to work. From digital advertisements to delivery truck designs, get creative on your campaign delivery. The key to this step? Entice your audience with the real money-maker—the food itself.
Flaunt your products with beautiful, updated photography and videography—and intermingle it with your new brand story. Through billboards, social media platforms, newsletters, delivery trucks, or any other physical branding, you can start to spread brand awareness more than ever before.
All campaigns begin with a goal: Are you aiming to heighten sales, increase brand awareness, direct website traffic, attain new customers, or all of the above? Answering these questions allows you to carefully (and strategically) craft your campaigns to show off your new brand to the world.
Ready to stir up a rebrand for your food company? Send us a note and let’s talk.