Actually… we don’t like the word “new.” Because everything about this site—the custom-built case studies, the snazzy highlight reel, and the refreshed messaging—isn’t new to us. Brave creativity is instilled in everything we do, and our website is now a more accurate representation of that.
The brands we build are one-of-a-kind. From branding food and beverage companies, to creating Sasquatch-centered city campaigns, to recruiting drivers for a national trucking company, we embark on projects from every industry—and we’ve never done the same thing twice. Previously, we showcased these projects’ results on our website using templates. This forced us to display everything in the same structure, confining our work to a pre-set series of boxes. Unable to highlight each brand in their own, unique way, we scrapped the template and began to build custom-designed case studies.
Our Senior Art Director, Erin, dialed the graphic elements up a few notches, created new assets, and played around with animation. “I treated each case study as a mini website with its own design language,” she explained. “It’s much, much more labor-intensive, but design is what we do. We’ve got to put the same amount of attention, thought, obsessiveness, and joy into showing off our work as we did in the original projects.” These hand-crafted case studies finally do justice to our capabilities, the team’s skillset, and the diversity of work we like to take on. Because if there’s one thing we love, it’s an exciting, creative challenge.
“This was yet another project in which every single employee had a voice and was part of the process,” CEO, Cory Savage, stated. “Watching this team work together on projects with unconditional support is what keeps driving me to be the best boss I can be.”
So, instead of “new,” let’s call it “evolved.” Welcome to the evolution of Savage.